For brands
Exhibit
Meet the distributors, pharmacies, salons and spas that shape the Moroccan market in a few days, then present your products directly to consumers.
- Qualified buyers
- A visible launch
- Sell and sample
First edition
Beauty ExpoMaroc 2027
Where beauty brands, distributors, salons and spas meet the Moroccan market. In Casablanca.
VenueCasablanca, Morocco
DatesDates coming soon
FormatTrade days + public days
2027 targets
150+exhibitors
12,000+visitors
20+countries
40+talks and masterclasses
Targets set for the 2027 edition, not past results.
Morocco's beauty trade show
Beauty Expo Maroc is a trade and consumer show for beauty, cosmetics, hair, nails, fragrance, spa and wellness. Its first edition takes place in Casablanca in 2027.
To bring Morocco's whole beauty industry together every year: the brands that make products, the distributors that sell them, the professionals who use them and the consumers who choose them.
About
For visitors
Visit
The show opens to professionals first, then to the public. Registration opens when the dates are announced.
- Meet brands and their export managers
- See new products before launch
- Attend talks and masterclasses
The whole beauty industry under one roof
See all sectors
01Cosmetics and skincare
Face and body care, dermocosmetics, sun care, pharmacy brands.
02Hair
Hair care, colour, salon tools and furniture, barbering.
03Make-up
Complexion, eyes, lips, brushes and accessories, professional make-up.
04Nails
Polish, gel polish, gels, nail technology and equipment.
05Fragrance
Fine fragrance, home scents, oud and oriental perfumes.
06Spa and wellness
Hammam, spa, massage, equipment and products for beauty institutes.
07Aesthetics and devices
Treatment devices, hair removal, aesthetic medicine and training.
08Ingredients and packaging
Argan, rose, rhassoul, raw materials, bottles, contract manufacturing and private label.
More than a show: a programme
See the programme
Conferences
Market trends, cosmetics regulation, distribution and e-commerce.
Masterclasses
Hair, make-up, nails and skincare, led by trainers and brands.
Live demonstrations
On stage and on stands, first for professionals, then for the public.
Business meetings
Scheduled meetings between exhibitors, distributors, pharmacies and buyers.
Beauty Awards
Awards for the best launches and the profession's talents.
What Morocco brings to beauty
Morocco holds resources the global cosmetics industry is looking for. Beauty Expo gives them a stage.
Argan oil
The argan tree is endemic to south-western Morocco, which produces almost all of the world's argan oil. The Arganeraie has been a UNESCO biosphere reserve since 1998, and argan know-how was added to UNESCO's Intangible Cultural Heritage list in 2014.
Damask rose
The Kelaat M'Gouna valley, at the foot of the High Atlas, grows Damask roses for rose water and essential oil. A festival celebrates the harvest every spring.
Rhassoul and hammam
A mineral clay from the Middle Atlas, rhassoul has been part of the hammam ritual and the black-soap scrub for centuries.
Henna
Festive and bridal henna, a hand-drawn art passed down through generations, now inspires beauty brands around the world.
Become a partner
Put your brand on the first edition and stay visible before, during and after the show.
- Show and stage sponsorship
- National and regional pavilions
- Media partnerships
- Trade associations and schools
Frequently asked questions
All questions- When and where is Beauty Expo Maroc 2027?
- The first edition takes place in Casablanca in 2027. The exact dates and venue will be announced soon on this site.
- Is the show for professionals only?
- No. The first days are reserved for registered beauty professionals, and the following days are open to the public.
- How do I book a stand?
- Request the exhibitor pack by email. It includes the floor plan, participation options and prices. Locations are allocated in order of booking.
- Is there an entry fee?
- Access terms for professionals and for the public will be published when registration opens, together with the dates.
Your brand belongs at Beauty Expo
Early exhibitors get first choice of location. Ask for the exhibitor pack today.